1984 Macintosh Ad Still Rocks Our Socks 25 Years Later
Apple spent 1.5 million on it , even while the board did n’t desire to run it and Steve Jobs - who plain believed the advertising was brilliance and was present at the second of the filming - had to use all his Reality Distortion Field top executive alongside John Sculley to get them to approve the spot . Reportedly , Steve Wozniak like it so much that he offered to pay for it with his own money ....