1984 Macintosh Ad Still Rocks Our Socks 25 Years Later

Apple spent 1.5 million on it , even while the board did n’t desire to run it and Steve Jobs - who plain believed the advertising was brilliance and was present at the second of the filming - had to use all his Reality Distortion Field top executive alongside John Sculley to get them to approve the spot . Reportedly , Steve Wozniak like it so much that he offered to pay for it with his own money .

At the end , Steve ’s vision - as some times , spot on - prevail and the 1984 commercial became the biggest striking ever in the chronicle of advertising , lay out the bar for every Super Bowl commercial message since then . With one single emission , it generated billion of buck in free coverage and re - runs in TV stations through the nation and abroad , and became a historical turning point to advertiser , ship’s company , and public likewise .

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