Apple just took a braggart step toward up its bit - make biz , and take a heavy swipe at Samsung in the operation . According to the Wall Street Journal , Cupertino ’s hired aside Jim Mergard , a well well-thought-of and immensely experient engineer , from the Korean company .
The move is a big deal for a few reasons . First , it signifies Apple ’s loyalty to designing its own check . Its A6 chip in the iPhone 5 was itsfirst flake to use its own custom heart . While Apple had been using chips customized for its products ( the A4 , A5 , A5X , etc . ) , those were build on ARM ’s computer architecture — the Cortex - A8 and A9 . In dim-witted terms , Apple had been just pluck things here and there with the blueprint , but with the A6 , it build the microchip design from the ground up using just ARM ’s reference pattern , not its ready - made cores . That is a very enceinte deal in the world of chip design , and it ’s what allow Apple boost the A6 ’s execution and battery life sentence at once .
How does Mergard fit into that ? His experience includes study onSoC chip , and an AMD chip that was meant to power low death PCs . That could imply a few things . The Journal adduce Patrick Moorhead sayingthis could be Apple move to progress SoC splintering into its Mac computers ( the MacBook Air would make the most sense there , probably ) . Or , the hire could be to bolster improvements to the custom core Apple work up for the A6 , to keep it ahead of everyone else .
Everyone else including Samsung . While you chase down talent wherever you’re able to line up it , Apple also in all likelihood took at least a small special pleasure in hiring off a gifted engineer from Samsung . Especially after Samsung declare that chip shot design is something it desire to focus on .
For now , you ’re not going to notice much from one chip technologist change addresses . But down the route , next generation or the one after that , as Apple go farther down the road of differentiate its poker chip from everyone else ’s , this could turn out to be a passably big deal . [ Wall Street JournalviaCult of Mac ]
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