Vape ‘ em while you still got ‘ em . A new report says that the Food and Drug Administration is planning to hack off Juul from the U.S. market , a move that would belike doom the eastward - cig maker and leave a huge hole in the alternate - nicotine industriousness just as Union regulators are planning to nerf traditional cigarettes as well .
The Wall Street Journalreportedthe FDA could order Juul to lay off selling its tocopherol - cigs in U.S. markets as early as Wednesday , according to unnamed sources with knowledge of the matter . The hammer - blow determination would in all probability hemorrhage thealready staggeringvape ship’s company after it stopped sell flavors back in 2019 , shortly before theFDA bannedfruity tocopherol - fag flavor pods in early 2020 .
It watch over two years of recap by the FDA over its tobacco and menthol product where the agency hasmissed deadlineson reviewing applications programme by these vape companies . Juul has scramble under examination for years , having antecedently been under congressional review last class after it took note from old tobacco playbooks andfunded pro - vaping studies , among other malicious gossip .
Photo: Stephanie Keith (Getty Images)
Juul did not immediately answer to Gizmodo ’s asking for comment .
The news comes aftermultiple controversiesrelated to whether Juul and other vitamin E - butt manufacturers were market their odoriferous - flavored podsto young childrenthrough advertising . Back in 2019 , former President Donald Trumphemmed and hawedover possibly banning the flavored vapes , experience such an routine could cost him at the public opinion poll . While his FDA did eventuallybring the axe downon flavored e - cig capsules , Trump ’s presidential term stopped brusk of a full ban .
The Joe Biden government activity seems to have no such remorse . Earlier this year , the FDA state it would force baccy company tophase outmenthol cigarettes by 2024 . Just yesterday , the Washington Post report that Biden ’s team is expected to ask companiesto cut back the amount of nicotinefound in coffin nail .
And without an prescribed FDA study , it remains unclear just what regulators debate a good vape gimmick versus a bad one . Tobacco - flavor vape pens made by the company Vuse gainedregulatory approvallast class , with the FDA claiming that the benefit of help smokers quit outweighed the risks of teenage usage . The difference between Juul ’s product and Vuse ’s offering remains unclear .
Some researcher have critique the Biden disposal ’s plan for apportion with baccy use . This reported push back on nicotine in cigarette could just make more the great unwashed smoke even more cigarettes , though governing - backedresearchers saidthat smokers were more potential to quit or seek alternatives such as e - coffin nail , concord to WSJ .
So the administration ’s own research evoke there ’s a need for einsteinium - fag products to help people throw in the habit . Juul has spent too long in the crosshairs thanks to consistent reputation the company marketed itsnicotine - take productsto people who do n’t fume orreally shouldn’tuse them . The Federal Trade Commissionreportedcompanies like Juul were piercing to promote to kids . Still , the FDA ’s ownYouth Tobacco Studyshowed that approved brand Vuse is smoked by 10.5 % of young students who habituate eastward - cigs compared to Juul ’s 6.8 % . And what will fill that void if Juul is taken off of ledge ?
Another lingering issue is what this will entail for the so - telephone “ disastrous market ” vaping industry that continues to sell a immense variety of flavored vape juice . It was n’t so long ago that there was a lot of hubbub regarding whether aftermarketTHC vaping juices were cause respiratory problemsin both youthful and healthy people . The Centers for Disease Control has repeatedly allege that any vaping product is bad for your wellness , though the federal government has struggled todefine the distinctionsbetween the vaping gimmick and the substances people inhale .
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