A dependable logo should be easily and universally know , even if it were publish in Chinese . But sometimes it does n’t work out out that way . Chinatown , a project by Mehmet Gozetlik , shows how a celebrated logotype can calculate both alien and yet still somehow be recognizable at the same prison term . It ’s like getting a coup d’oeil of an alternate realism .
Most of the logos you should be able to instantly recognize because they invade our brains on a day-after-day base ( MasterCard , Starbucks , etc . ) . Other logos look odd in Chinese because our brain does n’t know how to process it ( NASA , the Tube , etc . ) . And a few text - centric logos takes a beat to realize what they are . It really tickle the head .
Gozetlik explain his project :
Chinatown is a Taiwanese rendering of the trademarks in a graphical agency . It ’s a carefully arrange serial of nontextual matter showcasing 20 well - known western brand logos with maintained optic and narrative continuity .
‘ Chinatown ’ pushes viewers to enquire themselves what it means to see , hear , and become in full aware . ‘ Chinatown ’ also demonstrates our strangeness to 1.35 billion multitude in the world , when you ca n’t say Chinese .
The neon lighting of the logo are capital . you’re able to see morehere .
And here ’s a video of one of these neon light logotype being made :
Mehmet Gözetlikis the executive art director and Co - Founder ofAntrepo . He is also a typography teacher at theBilgi University.and a creative consultant in ID Istanbul .
you could watch his employment onhis website , BehanceandTwitter .
This is part of a seriesin which we are have really coolheaded 2D or 3D illustrations and liveliness . If you are an illustrator or energizer with high quality work , pleasedrop me a line of products here .
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