Rather than bring home the bacon lineament content to the App Store , humungus publisher Hearst is taking a Sir Frederick Handley Page from thenow - blackball Perfect Acumen playbook : lodge people for other people ’s mental object .
https://gizmodo.com/third-largest-app-store-developer-gets-banned-for-suck-5329756
Perfect Acumen used to be the third largest publisher at the App Store beforegetting banned . They had over 900 apps write , most of which were very specific content - related apps that charged masses for crap pulled from other website . Sound conversant ?
Hearst ’s LMK ( “ allow me know ” ) lotion unit has already free some 70 titles in the App Store priced mostly at $ 1.99 and including apps tailored to fans of Angelina Jolie , the Boston Red Sox and Green Day . speech sound like an expensive proposition ? Hearst told The Wall Street Journal it can turn out the apps at low monetary value by using a interchangeable template for each and linking to selective information from outside source .
The publisher is paying for rights to photos but not other content pull from traditional newsworthiness vent and blog . The Angelina Jolie app , for instance , used a story from E ! about why she did n’t attend the Academy Awards and other material from the gossip web log Bossip . So the apps are , in effect , mini - content aggregators , drawing from different situation around vane .
Hey Hearst , if you desire people to ante up for your subject a expert first whole tone is offering them content you created yourselves .
I ’d care to recollect Hearst would get the same treatment as Perfect Acumen for this , but it ’s one of the self-aggrandising publisher in America rather than a fly-by-night Pakistani app developer , so I ’m not gon na hold my breath . [ Mediapost ]
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