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Reformation
Courtesy Reformation
“With this commitment, we’re going further to actively reduce our greenhouse gas emissions and invest in solutions that have a net-positive impact,“Talbot told Forbes earlier this year.
How will the company reach this goal? By getting the REF fam involved.
Reformationoffers customers the option to switch their electric bill to wind energy through Arcadia Power— a company designed to give easy access to renewable energy. In exchange, consumers get a $125 shopping credit.
The brand also launched"Climate Credits"which Ref customers can buy to support verified carbon-offset opportunities “like encouraging renewable energy and forestry projects that actively reduce CO2 emissions,” according to Talbot.
And most recently, the brand debutedRef Active, its debut activewear line sustainably made with the recycled fiber Repreve, which is composed of 100% post-consumer recycled plastic bottles.
Buy It!Ivy Ecostretch Cropped Tank, $48;reformation.com
Buy It!Ecostretch High Rise Legging, $88;reformation.com
Buy It!Individual 6-Month Climate Credit, $60;reformation.com
02of 29SKPDetermined to cut out plastic and other un-eco-friendly stuff, this just-launched beauty brand is formulated using their own locally-grown honey and packaged in fully recyclable cartons. And the brand is involving young climate activists — even helping fund their projects with grants — in order to keep funding ideas for a more sustainable future.Buy It!SKP products, starting at $15;skpgen.com
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SK*P
Determined to cut out plastic and other un-eco-friendly stuff, this just-launched beauty brand is formulated using their own locally-grown honey and packaged in fully recyclable cartons. And the brand is involving young climate activists — even helping fund their projects with grants — in order to keep funding ideas for a more sustainable future.
Buy It!SK*P products, starting at $15;skpgen.com
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Teva
Courtesy Teva
The sporty, heritage sandal company that’s rooted in outdoor adventure and has evolved into a hypebeast favorite in recent years has committed to reducing its carbon footprint in a big way.
Curious to learn morn? Check out actress Rosario Dawson’s take on the recycling program. Spoiler:She’s pumped!
Buy it!Teva Original Universal Sandal, $50;teva.com
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Pact
Courtesy Pact
In honor of Earth Day, Pact is offering customers 20% off the entire site on April 22nd.
Buy it!Pact Textured Slub Pocket Maxi Dress, $52;pact.com
05of 29b new yorkCourtesy b New YorkThis apparel line doesn’t think style should sacrifice sustainability. In its incredibly chic line-up of wardrobe staples (from office wear to casual basics), each item is created with organic materials wherever possible. That includes using recycled or recyclable fabric like BCI Cotton, Lenzing, Ecovero, Tencel and Repreve and using digital printing, which reduces the amount of water and ink that traditional screen printing requires.Buy it!b new york Recycled Oversized Jacket, $260;bnewyorkbrand.com
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b new york
Courtesy b New York
This apparel line doesn’t think style should sacrifice sustainability. In its incredibly chic line-up of wardrobe staples (from office wear to casual basics), each item is created with organic materials wherever possible. That includes using recycled or recyclable fabric like BCI Cotton, Lenzing, Ecovero, Tencel and Repreve and using digital printing, which reduces the amount of water and ink that traditional screen printing requires.
Buy it!b new york Recycled Oversized Jacket, $260;bnewyorkbrand.com
06of 29OliveCourtesy OliveHave a hard-to-kick online shopping habit, but feel guilt every time the packages pile up at your door?Oliveaims to solve for that. Shop at retailers you already love (Kule, La Ligne, Dolce Vita, Saks Fifth Avenue) using their app or browser extension, and they’ll consolidate your purchases and deliver them in one tote. Returns are as easy as putting them back in the tote and leaving it on your doorstep.
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Olive
Courtesy Olive
Have a hard-to-kick online shopping habit, but feel guilt every time the packages pile up at your door?Oliveaims to solve for that. Shop at retailers you already love (Kule, La Ligne, Dolce Vita, Saks Fifth Avenue) using their app or browser extension, and they’ll consolidate your purchases and deliver them in one tote. Returns are as easy as putting them back in the tote and leaving it on your doorstep.
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Rothy’s
Courtesy Rothy’s
Rothy’s made a name for itself for its celeb-loved flatsandfor its sustainable practices. All of its items (which includes shoes, bags and face masks) are 100% sustainably crafted from discarded plastic water bottles and marine plastic, which is transformed into the yarn used in the products. Since the brand launched in 2012, it has repurposed nearly 100 million plastic water bottles and 100 pounds of marine plastic to-date.
Buy it!Rothy’s The Pail, $225;rothys.com
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Grove Collaborative
09of 29CuyanaCourtesy CuyanaThe brand that’s foundation is based on having fewer — but better — pieces, is rethinking what we know about silks. The usually dry clean-only garment has been given a full upgrade, from its material make-up to machine-wash capabilities.The four-piece silk collection (consisting of a pocket tee, muscle tee, bomber and jogger) is made from Bluesign-Certified silk crepe de Chine. Where typical synthetic silks pollute the environment and deepen a dependence on fossil fuels, Bluesign Certified ensures the lowest possible impact on the environment. Plus, Cuyana’s washable silk still has the same soft-to-the-touch properties as conventional silk, but is easier to wear, wash and repeat.Buy it!Cuyana Washable Silk Muscle Tee, $125;Cuyana Washable Silk Jogger, $165;cuyana.com
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Cuyana
Courtesy Cuyana
The brand that’s foundation is based on having fewer — but better — pieces, is rethinking what we know about silks. The usually dry clean-only garment has been given a full upgrade, from its material make-up to machine-wash capabilities.
The four-piece silk collection (consisting of a pocket tee, muscle tee, bomber and jogger) is made from Bluesign-Certified silk crepe de Chine. Where typical synthetic silks pollute the environment and deepen a dependence on fossil fuels, Bluesign Certified ensures the lowest possible impact on the environment. Plus, Cuyana’s washable silk still has the same soft-to-the-touch properties as conventional silk, but is easier to wear, wash and repeat.
Buy it!Cuyana Washable Silk Muscle Tee, $125;Cuyana Washable Silk Jogger, $165;cuyana.com
10of 29PlusConcerned about the amount of plastic in her beauty routine, formerEllebeauty director Julie Schott teamed up with some pros to devisePlus, which delivers a single serving of dehydrated body wash in a paper envelope that disintegrates in water. It’s ideal to replace the product minis in your travel bag.Buy It!Plus Body Wash, $16.50;cleanwith.plus
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Plus
Concerned about the amount of plastic in her beauty routine, formerEllebeauty director Julie Schott teamed up with some pros to devisePlus, which delivers a single serving of dehydrated body wash in a paper envelope that disintegrates in water. It’s ideal to replace the product minis in your travel bag.
Buy It!Plus Body Wash, $16.50;cleanwith.plus
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Cleancult
If cleaning has been your main focus lately, you can depend on Cleancult to provide sustainable options that can be delivered right to your door. You can buy one product at a time (soap, cleaning solutions, laundry detergent) or save through buying bundles. Fill up their reusable shatter-proof glass bottles with their refills and recycle them once they’re done.
Buy it!Cleancult Foaming Hand Sanitizer Bundle, $49.99;cleancult.com
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Grouphug
If you thought solar energy was something that was too expensive to use or too complicated to install, think again. Grouphug’s window solar charger is the coolest way to power your electronic devices with the sun.
Buy it!Grouphug Window Solar Charger, $149;grouphugtech.com
13of 29Imperfect FoodsIf you’re already upping your plant intake and shopping local whenever you can, you’re well on your way to a greener diet.Imperfect Foodsdelivers produce that may be not be “pretty” enough for store shelves to your house weekly. They’ve added other grocery items produced in surplus, and you can edit your order, all of which cuts down on the huge amount of food waste at different points in the supply chain.
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Imperfect Foods
If you’re already upping your plant intake and shopping local whenever you can, you’re well on your way to a greener diet.Imperfect Foodsdelivers produce that may be not be “pretty” enough for store shelves to your house weekly. They’ve added other grocery items produced in surplus, and you can edit your order, all of which cuts down on the huge amount of food waste at different points in the supply chain.
14of 29Freedom MosesWhat’s even better thana super-cute, super-comfy pair of sandals? A super-cute, super-comfy pair of sandals you can put right in the recycling bin when you’re done with them. (They have kids' sizes, too!)Bonus: On April 22, they’ll plant one tree for every pair bought.
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Freedom Moses
What’s even better thana super-cute, super-comfy pair of sandals? A super-cute, super-comfy pair of sandals you can put right in the recycling bin when you’re done with them. (They have kids' sizes, too!)
Bonus: On April 22, they’ll plant one tree for every pair bought.
15of 29Aurate New YorkDavid UrbankeThisfine jewelry linewas built around eco-friendly practices and ethics, from using 100 percent recycled gold from the start to only sourcing pearls from family-run, sustainable farms. They started with the classics (likethese earrings) and have expanded to include something for everyone (including Kerry Washington, now an investorwith her own collection).In celebration of Earth Month, Aurate launched The Organic Pearl Gold Charm in collaboration with sustainable bag brand,Senreve, with 10% of proceeds donated to theOceanic Global Organization.Buy It!AURATE X SENREVE: Organic Pearl Gold Charm, $200;auratenewyork.com
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Aurate New York
David Urbanke
Thisfine jewelry linewas built around eco-friendly practices and ethics, from using 100 percent recycled gold from the start to only sourcing pearls from family-run, sustainable farms. They started with the classics (likethese earrings) and have expanded to include something for everyone (including Kerry Washington, now an investorwith her own collection).
In celebration of Earth Month, Aurate launched The Organic Pearl Gold Charm in collaboration with sustainable bag brand,Senreve, with 10% of proceeds donated to theOceanic Global Organization.
Buy It!AURATE X SENREVE: Organic Pearl Gold Charm, $200;auratenewyork.com
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Levi’s
Courtesy Levi’s
The beloved denim brand wants customers to rethink how they buy, wear andmaintaintheir jeans in its latest sustainable initiative,Buy Better, Wear Longer. The campaign (featuring YouTuber Emma Chamberlain, among others) brings awareness to the environmental impacts apparel production and consumption have and highlights Levi’s commitment to making quality clothing that can last for generations. “We are using this campaign to encourage consumers to be more intentional about their apparel choices: to wear each item longer, for example, to buy SecondHand, or to use our in-store Tailor Shops to extend the life of their garments,” says Jennifer Sey, Brand President.
Buy It! Levi’s Sustainability Jeans;levi.com
Levi’s Secondhand Jeans and Jackets;levi.com
17of 29ECOSThis home brand, whose factories already run on 100% renewable energy and are Platinum Zero Waste certified,has vowed to be “climate positive”— investing 110% of their environmental impact back into environmental damage-mitigation programs. In addition to their pledge to keep 500+ toxic chemicals out of their products, which are packaged in post-consumer recycled material, the brand is also partnering with companies like Loop to provide refillable, recyclable containers.
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ECOS
This home brand, whose factories already run on 100% renewable energy and are Platinum Zero Waste certified,has vowed to be “climate positive”— investing 110% of their environmental impact back into environmental damage-mitigation programs. In addition to their pledge to keep 500+ toxic chemicals out of their products, which are packaged in post-consumer recycled material, the brand is also partnering with companies like Loop to provide refillable, recyclable containers.
18of 29Nothing NewThey’reincredibly cute, comfortable and versatile sneakersthat just happen to be made out of almost entirely recycled material, including water bottles, cork and fishing nets.
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Nothing New
They’reincredibly cute, comfortable and versatile sneakersthat just happen to be made out of almost entirely recycled material, including water bottles, cork and fishing nets.
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Green Toys
Buy It!Green Toys Construction Truck, $16.99;greentoys.com
20of 29BuruCourtesy BURUThis brand (which recently released a collaboration with Brooklyn Decker, pictured) cuts many of its products on-demand, often from deadstock or upcycled textiles, which means no large style runs that can go to waste.Buy It!Buru On and Off The Shoulder Puff Sleeve, $128;shopburu.com
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Buru
Courtesy BURU
This brand (which recently released a collaboration with Brooklyn Decker, pictured) cuts many of its products on-demand, often from deadstock or upcycled textiles, which means no large style runs that can go to waste.
Buy It!Buru On and Off The Shoulder Puff Sleeve, $128;shopburu.com
21of 29Bathing CultureThis bodywash brand is super natural, right down to its redwood forest-after-the-rain scent. All the packaging is post-consumer recycled and recyclable and made locally to the factory (right down to only sourcing recycling from blue bins in California).
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Bathing Culture
This bodywash brand is super natural, right down to its redwood forest-after-the-rain scent. All the packaging is post-consumer recycled and recyclable and made locally to the factory (right down to only sourcing recycling from blue bins in California).
22of 29BeautycounterSo much of a beauty product is packaging, and it often goes right into the trash. Beautycounter (which is committed to cleaner beauty products across the board) launchedan aluminum-free deodorantin a refillable container for a safer (and more earth-friendly) underarm experience.
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Beautycounter
So much of a beauty product is packaging, and it often goes right into the trash. Beautycounter (which is committed to cleaner beauty products across the board) launchedan aluminum-free deodorantin a refillable container for a safer (and more earth-friendly) underarm experience.
23of 29ATOMSCourtesy AtomsThesustainable lifestyle brandis committed to reducing its carbon footprint. Atoms uses 100% vegan materials on all shoes, a waterless dyeing process to eliminate toxic runoff, carbon offsets on all shipments, plus, all the label’s footwear is 99% recyclable. In the past year, the Atoms team addedbreathable masks,lightweight no-show socks and crew socksto the its offerings.Buy It! Atoms Model 000 sneaker, $129;atoms.com
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ATOMS
Courtesy Atoms
Thesustainable lifestyle brandis committed to reducing its carbon footprint. Atoms uses 100% vegan materials on all shoes, a waterless dyeing process to eliminate toxic runoff, carbon offsets on all shipments, plus, all the label’s footwear is 99% recyclable. In the past year, the Atoms team addedbreathable masks,lightweight no-show socks and crew socksto the its offerings.
Buy It! Atoms Model 000 sneaker, $129;atoms.com
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Century
Courtesy Century
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Icelandic Glacial
Courtesy Icelandic Glacial
Buy It!Icelandic Glacial Refrigerator Pack, $26.99;icelandicglacial.com
26of 29Paper CultureCourtesy Paper CultureA paper company might not sound overly eco-friendly, butPaper Culturehas been planting a tree for every order placed since its inception 10-plus years ago, helping grown more than 1 million trees so far. Every card, wedding invite and photo book is printed on 100-percent post-consumer recycled paper — and on top of that, the company is wind-powered. But what makes it stand out most are its adorable designs; check out the delicate thank-you notes and photo-filled graduation announcements atpaperculture.com.Buy It!Paper Culture Save the Date Cards, $112 for 50,paperculture.com
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Paper Culture
Courtesy Paper Culture
A paper company might not sound overly eco-friendly, butPaper Culturehas been planting a tree for every order placed since its inception 10-plus years ago, helping grown more than 1 million trees so far. Every card, wedding invite and photo book is printed on 100-percent post-consumer recycled paper — and on top of that, the company is wind-powered. But what makes it stand out most are its adorable designs; check out the delicate thank-you notes and photo-filled graduation announcements atpaperculture.com.
Buy It!Paper Culture Save the Date Cards, $112 for 50,paperculture.com
27of 29For DaysThis company’s entire business model was built on theidea of recycling the perfect shirt: It’s manufactured from 100% organic cotton and safe dyes, and they allow you to trade in your worn-to-death items for a credit towards something new.Buy It!For Better Days Dad Hat, $28;fordays.com
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For Days
This company’s entire business model was built on theidea of recycling the perfect shirt: It’s manufactured from 100% organic cotton and safe dyes, and they allow you to trade in your worn-to-death items for a credit towards something new.
Buy It!For Better Days Dad Hat, $28;fordays.com
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Pangaia
Jenke Ahmed Tailly and Haastrup
Buy It!Pangaia x Air-Ink Hoodie, $160;thepangaia.com
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Everlane
Since it launched in 2010, Everlane has been the brand that “wears ethics on its sleeve,” touting full-transparency about everything from production cost and factory information to sustainability efforts So it’s no surprise that the millennial-loved label’s 2021 Earth Day contribution is substantial.
“Everlane is bringing together emerging activists, passionate students and change-makers around the world to help fuel and fund ideas to tackle the problem of new plastic use in fashion,” the brand said in a release.
On Earth Day (and all year round!), an Everlane purchase is one you can feel good about.
Buy It!Everlane Square-Neck Bikini Top, $40;everlane.com
source: people.com
